This documentation covers aspects of the Context Ad Serving and Analytics (CASAA) module concerning system overview and usage.
The CASAA module is a pluggable framework module for Drupal websites that supports and manages ad serving and analytics systems without the need for creating or adding any script to templates. With the built-in plug-and-play aspect, admins can tag content using URL paths and Drupal's taxonomy system to provide highly detailed and controlled analytics as well as manage well-targeted ad campaigns with ease in real-time.
Philosophy:
Allowing admins to create and manage tagging for their site's content has always been a major topic and Drupal allows them to achieve such with its taxonomy system. One problem that came about though was how to connect that same tagging practice to the ad-serving and analytics systems that they were using which, in almost every case relied on developers to write and manage the code to do so. With the CASAA that step has been integrated to where now, through an organized interface, inspired by the Views module, they can connect values and settings of their existing ad-serving and analytics systems to the taxonomy without the need of a developer to manage code and whatnot. This helps in eliminating the extra step of a requiring a developer and allows site admins to be able to work closer with the ad teams, etc. in managing the sites outside systems in almost real-time.
With current sites already running the system we have already seen an increase in the efficiency of the ad teams to be able to create new campaigns quickly in keeping up with the speed of news, as well as the teams to be able to maintain highly detailed metrics of what users are doing and viewing on their site.
The Documentation itself:
The rest of the documentation will go through everything ranging from basic installation, creating and managing tagging, as well as, the developers documentation which, allows new plug-ins to be developed for systems that aren't currently supported expanding the flexibility of the core framework to handle anything that admin's need.
